UK retail giant GAME has launched a new online game rental service.

The new service has been created in association with SwapGame and allows customers to borrow two games at a time for a monthly fee.

To quote: GAME has unveiled its first foray into the games rental space with its new online service - GAME Rentals.

The service was formed in partnership with SwapGame, and allows consumers to borrow two games at a time for a monthly fee. GAME Rentals also offers unlimited play time with no late fees.

"We spent a lot of time talking to customers, to find out what services they want from us and how we can help them enjoy more games and get great value," GAME's online business MD Alex Croft told MCV.

"GAME Rentals will allow customers to rent games for a small subscription each month. Two games can be rented at a time, and when customers post one back to us, another will be sent out to them.

"It is a great way to help customers try games out before they buy. GAME.co.uk gives customers every possible choice, so that whichever way they want to get hold of games, we offer it - be it through home delivery, downloading, renting, ordering online or collecting in store."

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