It's appears the pricy Pioneer BDP-09FD now has some competition from Sony.

Sony surprised the industry at the CEDIA consumer electronics show in Denver by introducing expensive new Blu-ray players instead of cheaper ones. One of the new models is the BDP-S5000ES which will be offered worldwide in December for $2,000.

Andy Parsons, senior VP of product planning at Pioneer Home Entertainment Group and U.S. chairman of the Blu-ray Disc Assn. Promotions Committee, said that "Blu-ray player sales were 50% ahead of total 2007 sales."

Parsons also countered reports that said sales weren’t meeting expectations, and said that any problems in meeting expectations were due to supply shortages. More PlayStation 3 News...