SEGA has launched a new online gaming Web site in its BETA stage called Play SEGA today. A full release should be available within the next two months, but for now those interested can enjoy the BETA fun at http://www.playsega.com/ (linked above).
To quote: We will be frequently adding new games and content to the site so become a PlaySEGA member for FREE to find out the latest news.
To get started you sign up for a PlaySEGA account. It's FREE to http://www.playsega.com/member/?action=signInOrSignUp and will only take about 3 minutes.
Once you have confirmed your registration, set up your Avatar by customizing clothing, hair styles, and more! Want to change outfits daily, buy all you want and store it in your Wardrobe and change whenever the mood strikes you.