Samsung are reportedly planning announce a deal on Thursday which will see its Blu-ray players possess the ability to retrieve movies and TV shows from Netflix.

In a statement, Netflix and Samsung noted that they are planning to integrate the streaming capability into a variety of home entertainment devices.

To quote: Samsung Electronics Co. is equipping Blu-ray DVD players so they can retrieve movies and TV shows from Netflix Inc.'s Internet streaming service, accelerating Netflix's push to develop more delivery methods beyond the mail.

The deal, to be announced Thursday, could set the stage for Netflix to embed software connecting to its streaming service directly into television sets made by Samsung.

In a statement, Netflix and Samsung said they are planning to plant the streaming capability in a variety of home entertainment products. Reed Hastings, Netflix's chief executive officer, declined to elaborate on the other possibilities in an interview.

This won't be the first time that Netflix has piped its online content through Blu-ray DVD players _ devices built to show movies in high-definition quality that outshines traditional DVD players. More PlayStation 3 News...