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Nintendo has provided some details and the first image of their upcoming Wii video service. This will not be a movie download store, rather a channel along the lines of the Weather Channel offering free and paid content.

To quote: The new service will be titled "Wii no Ma Channel." Different from other Wii media services, this one is not a WiiWare title, but an actual Channel along the lines of the Weather Channel and Fortune Telling Channel. Wii owners will be able to download it for free this Spring from the Wii Shopping Channel.

As reported in Nikkei, this is a joint project between Nintendo and Dentsu. Nintendo is working on the development and management of the service. Dentsu is negotiating with a variety of companies to bring original content to the service.

Nintendo didn't share specifics on the content, but this does seem to be a family-oriented service. The name "Wii no Ma" is a fusion of the Japanese expression "ochanoma" and "Wii," and, according to the Nintendo notice, can be taken to mean "A video experience space where you can enjoy communication when gathered with your friends and family in front of your living room television."

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