In an interview in UK videogame trade paper MCV, a Midway representative has made the interesting claim that BlackSite (its forthcoming sci-fi FPS) will actually benefit from going up against Halo 3.
"BlackSite will absolutely benefit from the popularity of Halo, and stands a fair chance of hitting number one," Aidan Minter, European brand manager for the company told MCV.
And while we're not going to say he's wrong per se, it does seem like a fairly bold claim, don't you think? With a TV ad campaign that cost $10 million alone, and one million pre-orders already for Halo 3 we can't imagine any other 360 FPS released this year will get much of a look in - let alone one released just a month after it, regardless of how good it might turn out to be.
And then there's the small business of Haze, UT3 (also from Midway), Call of Duty 4, Medal of Honor: Airborne, Orange Box, Enemy Territory: Quake Wars, Turok, name but a few. Do all these other shooters coming out the same three month period benefit BlackSite too?