Microsoft Confident of Second Place Finish this Generation
Don Mattrick, senior vice-president of Microsoft's Interactive Entertainment Business, has said he expects the XBox 360 to secure second place in the current generation console war.
"We will sell more consoles this generation than Sony," Mattrick told http://www.businessweek.com/technology/content/sep2008/tc2008093_970320.htm.
He made the comments as Microsoft announced it was slashing the price of all three of its Xbox 360 models in the US, having recently done so in Japan also. As a result of the move, the entry level Xbox 360 Arcade is now priced at $199, making it the cheapest of the current generation of consoles on the market.
However, Mattrick said he was less confident of the Xbox 360 catching this generation’s current market leader, Nintendo’s Wii.