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A Hero Must Rise. Believe. Landmark "Halo 3" Marketing Campaign Debuts; Ushers in Game's Launch on September 25

Every so often individuals are called upon to rise above themselves and act in a selfless manner - to help, to protect, to defend those in need. We call these people, who rise up in the face of great adversity, heroes. One such individual's story is about to be told worldwide. On Sept. 25, "Halo 3's" epic hero Master Chief will rise once again - he'll face seemingly insurmountable odds with the entire fate of the galaxy riding on his shoulders.

In memory of this hero, and helping build to what promises to be the largest entertainment launch in history on Sept. 25, a series of dramatic and evocative communications elements, created by McCann San Francisco, T.A.G., AKQA, and Microsoft Global Marketing will offer a stirring look at the "Halo" universe and Master Chief.

The first of the films, entitled "Museum," premieres today on [Register or Login to view links] and provides consumers everywhere with a reason to Believe in the amazing stories and action within the Halo experience, bringing the epic battles to life in the style of a museum "diorama."

A Hero Must Rise. Believe.


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