Guinness World Records has announced that Grand Theft Auto IV has destroyed the competition by selling 3.6 million units and earning $310 million on its first day of release.
This feat has earned the game Guinness World Records for the Highest Grossing Video Game in 24 Hours and the Highest Revenue Generated by an Entertainment Product in 24 Hours.
GTA 4 has become the most profitable entertainment release of all-time, surpassing other video game, film and book releases.
The competition includes:
• Fastest-selling video game in 24 hours: Halo 3 at $170 million
• Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at $60 million
• Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at $220 million