July 26, 2007 - The Sony Experience More event, Sony Australia's annual consumer electronics trade event, was on again this year in Sydney. Move over, Nintendo - if you want to see a gaming console turned into a mainstream consumer do-all device, you need not look further than today's presentation.


The Sony Experience More event show floor. That's The Androids in the background.

While by and large the focus of the day's proceedings hinged around Sony's ever-expanding range of HD-enabled products - up from 100 at last year's show to 227 products this year (including 177 Full-HD enabled products), there was a small PlayStation 3 and PSP presence in the consumer-focussed presentations and on the show floor itself.

Carl Rose, the Managing Director of Sony Australia took the stage for a bit of figure-touting and backslapping on the company's wide and varied successes for the year. Interestingly, if unsurprisingly, a good portion of the presentation discussed the current adoption rates for Blu-ray devices in Australia, with some telling statistics unveiled.

According to Rose, Blu-ray is dominating the market in Australia, with roughly 80 percent of all HD content (excluding PS3 games) being sold on Blu-ray discs, rather than on HD DVD.

Right now, there are 107 Blu-ray titles on the market, and with adoption rates now reaching "a satisfactory level", Sony promises to double that number by Christmas. That should come as a relief to early adopters of the format. This comes in light of this morning's announcement that retail chain Target would only be stocking Blu-ray players and discs, rubbing a little more salt in the wound of the competing high definition format.

"High Definition ties the different key businesses together," Rose stated, gesturing towards the display showing the PS3 at the heart of a central home network of HD content.


Michael Ephraim presents the PS3's media hub abilities to the mainstream tech-oriented audience.

It's clear that Sony's vision of the future home is one of converging technology and seamless connectivity and content sharing. As such, when Sony Computer Entertainment MD Michael Ephraim took the stage, it was no surprise that a good deal of his presentation represented Sony's gaming console as the central multimedia hub in today's home.

Ephraim also mentioned the latest Australian sales figures for the PS3. He highlighted that the GfK figure was actually a little dated, and the final numbers sat somewhere closer to a total of 64,000 units sold in Australia to date. He also said that, on a slow week, the PS3 was selling around 2,500 units - putting it ahead of all other direct console competitors in the market. Globally, the PS3 has racked up a total of approximately 6 million units sold.

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