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Sony's Crackle.com to Beef Up Online Video Content


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318w ago - A Sony-owned online video entertainment site is expected to unveil its latest season of Internet programs on Monday, as the media giant moves to beef up its online entertainment content.

Crackle.com, which Sony bought in 2006 when it was known as Grouper, will showcase shows that include sketch comedy by "The Groundlings" and Anytime with Bob Kushell, a 5-minute talk show hosted by a Hollywood writer, Reuters reported Sunday.

Crackle has adopted the television practice of rolling out new programming in seasons instead of rolling out episodes when they are completed. Crackle's season begins December 1, according to the report.

The six new shows, which will often be no longer than 5 minutes long, will apply the same production techniques used in TV and films, Reuters reported.

"Just because it has higher production values doesn't mean we're trying to mirror movies and TV," Eric Berger, a Sony executive in charge of Crackle, told Reuters.

Other shows include The Jace Hall Show, which will focus on video games, and Owen Benjamin Presents, which will focus on comedic how-to segments, Reuters said.

In August, Sony Pictures Television signed a distribution deal with pioneering Web series Rocketboom, in which Sony will handle all distribution and ad sales, as well as use its Crackle.com player on the Rocketboom.com Web site.

Crackle had 2.4 million visitors in October, Reuter cited Nielsen Online as reporting.



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