248w ago - If you haven't figured it out, the child is playing a video game with a controller similar to those of Sony's PlayStation brand.
Why is this such an issue? The company who was in charge of the ad, The Gate, did not seek permission from the gaming giant in order to utilize the obvious likeness of its controller.
The Change4Life ad campaign has been started by the British government in order to bring attention to the negative effects of a sedentary lifestyle. The image, which depicts a young child playing video games, gives off the impression that playing video games instead of going outside may lead to an early death.
A handful of other prominent companies in the gaming industry have already spoken out against this ad, including Sega, Atari, Future Publishing, TIGA, ELSPA and MCV.
It's not set in stone yet whether or not SCEE plans on going through with legal action against either The Gate or potentially the British government itself, but the image is definitely provocative from a gamer's point of view. That's not to say we don't value exercise - we love our sports and physical activities as much as everyone else - but gaming can certainly be part of a healthy lifestyle.
We'll be sure to watch closely as this develops.
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I my self like to get in trouble, honestly with what my parents do to me I would be 100% into Drugs, Alcohol, Gangs, Fighting, and a few other crimes that I don't feel I need to go into, without games to keep my attention.
Anyway, I'm still 16 so I'm not out of the water yet. However I have been playing since I was 2 so I think I am a gamer for life now.
Early death? I very first started gaming in 1978 ( hand held Mattle football game that I still own one today ). Then the stand up arcade's by 1979. First game console ( Intellivision ). Which I also still own one today was in 1982. Gaming has been a huge part of my life. Like other's have said. There is so many other things in life that are far more harmful than video games. Video games promote so much more than depicted in this ad.
We know of hand and eye coordination, sharpens the memory. It stimulates the mind and creates a brilliant imagination. Then in today's age with online gaming. It opens the world to online gamers. Which can be a good thing and a bad, lol. But it's purpose is to bring people of the same interest and play together. I guess we all know in life. Someone or some group has always got to complain about something that they feel like they need to make an issue of.
Besides, they should have used an Xbox controller in stead. I mean death and Xbox's seem to go hand and hand, lol....
I agree on your post in many areas Cyan. I especially agree with your marketing scheme theories wich plague our society just as the same as crack dealers on the street. Unfortunately I can emphasise with the crack dealer because that person needs that money alot more than these multibillion dollar organizations, they also risk there lives as much as there customers even if there drug free, pretty sad.
Well I can personally tell you that video games have helped me stay out of trouble for years since I was introduced to online gaming, starting with Socom2. I'm 26 years old now but in my earlier years I've played games as early as 4 years old. I was always into some type of trouble when I was outside, fights, drugs, alcohol, parties, everything. Thats until I got online, now I play games with my friends from the saftey of my home, yes I still drink on occasion, but I can pass a drug test now and have yet to been arrested.
i think its understandable sony to take such action, the word DEATH alongside your product will never help sell units.
overall though i think the ad campaign is a bit miss guided, it should at least say, too much video games can cause you to be lazy and not get enough exercise, cause we all know this, to say it causes early deaths.. thats a bit much.