Sponsored Links

Sponsored Links

Sony bullish on Blu-ray dominance


Sponsored Links
350w ago - Sony wants to own 50 per cent of the Blu-ray Disc hardware market by the end of the year, according to a company executive.

Ryoji Chubachi, President and electronics CEO at Sony, made the bold statement during a recent press conference in Taipei, according to a DigiTimes report.

Chubachi claimed that Sony already has 20 per cent of the market. But he aims to boost Sony's share by 30 per cent through the introduction of more Blu-ray enabled products, such as HD TVs with integrated BD recorders.

The executive also said Sony will extend its focus from Blu-ray players and recorders and the PlayStation 3 out to unnamed IT devices - though the company already offers Vaio PCs with built-in BD drives.

Given the recent death of HD DVD, it's no surprise that Sony's predicting such a sharp upturn in consumer interest for Blu-ray. One analyst firm has already forecast that 29.4m homes around the world will own a BD player by the end of 2008, with the vast majority expected to be PS3s.

If Sony wants to beef up sales of standalone Blu-ray players then it still has some way to go. A recent study found that although 56 per cent of Brits, aged between 18 and 54, are aware of the HD format - only nine per cent have actually already bought a Blu-ray player.



Stay tuned for more PS3 Hacks and PS3 CFW news, follow us on Twitter, Facebook and be sure to drop by the PS3 Hacks and PS3 Custom Firmware Forums for the latest PlayStation 3 scene and PlayStation 4 scene updates and fresh homebrew releases!

Comments 2 Comments - Go to Forum Thread »

• Please Register at PS3News.com or Login to make comments on Site News articles.
 
#2 - Oga boga - 350w ago
Oga boga's Avatar
Thats insane, I heard that the new macs were going to be shipped with bluray players.. anyone else here that?

#1 - GtaUK - 350w ago
GtaUK's Avatar
well i don't think anyone would consider buying a standalone blu ray player if they cost more than a ps3 which can offer so much more.

 

Sponsored Links

Sponsored Links
Sponsored Links

Sponsored Links







Advertising - Affiliates - Contact Us - PS3 Downloads - PS3 Forums - Privacy Statement - Site Rules - Top - © 2015 PlayStation 3 News