Report: CBHD Discs Outsell Blu-ray by 3-1 Margin in China

202w ago - Japanese site TV-Tokyo.co.jp reported on the progress of China Blue High Definition (CBHD is a China-grown competitor to Blu-ray) in the China market, with CBHD penetration hitting a staggering 30 percent in only a few months on the market.

To quote: "TV Tokyo visited Gome, a major retail chain in China, where CBHD discs and players were flying off the shelf, while Blu-ray players and discs languished. They also visited a factory for one of the largest CBHD manufacturers.

Sources in these companies tell TV Tokyo that, in the China market, CBHD already constitutes some 30 percent of all disc players sold, while Blu-ray accounts for 10 percent, similar to its penetration in the USA. DVD is responsible for the remaining 60 percent.

That China has achieved 30 percent CBHD penetration, the sources say, reflects the strength of the format, as well as the determination of a nationalistic Chinese government and industry seeking to avoid foreign licensing fees on DVD and BD technology and make a greater profit on domestic sales."

CBHD players are currently more expensive than DVD players (almost $300), but the retail discs are cheap at roughly $7.40 US, while Blu-ray discs cost $29.60 US.