- Electronic Arts is launching their new one-time online pass registration program to enhance the sales of new EA Sports titles, while offering the pass with used video games for $10.
The move is designed to offer additional downloadable content to members that sign up with the purchase of a new game in the form of exclusive content and matchmaking tournament opportunities.
EA plans on unveiling the Pass with Tiger Woods PGA Tour 11, and will subsequently release the Pass for all EA sports titles.
To quote: "EA Sports boss Peter Moore
spoke highly of the new direction in online subscription-based downloadable content: "This is an important inflection point in our business, because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA Sports online community."
Many gamers might look at this and think that GameStop would be against the trend, but even more would be surprised to hear that GameStop is looking at this as an opportunity. "This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide," said GameStop president Dan DeMatteo
While this is not a totally new practice, the information presented gives telling evidence that EA could charge players a one-time fee to be able to play online multiplayer games."