227w ago - Activision CEO Bobby Kotick, the same guy who threatened to drop PS3 if Sony doesn't cut the price, is now seeking higher video game prices.
Kotick's response came after Mike Griffith answered analyst Tony Gikas' question on price points, as follows:
"And then on the second question, Tony, on the pricing, we've had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."
Bobby Kotick then added, per SPoNG (linked above): "And Tony, you know if it was left to me, I would raise the prices even further."
Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.
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That's a good point Preceptor, it's like he wants games to cost as much as consoles used to... hell, I remember when spending $199 for the original NES console was outrageous (though it came with Super Mario Bros. which was THE game back in the day).
Mr. Kotick seems oblivious to what's going on in the world lately, and is trapped in his mansion or exec washroom... and yet they all wonder why game-related sales are down and piracy is rampant.
This is why Kotick is the least liked executive in the entertainment industry in history. It's bad enough they're requiring overpriced chunks of cheap plastic for their games now. Now they want MORE money? Activision isn't getting a dime from me anymore anyway, but this cements it.
Well it was obvious this guy was an ass from the ps3 bit. I said at that time that if they wanted to improve their game sales they should lower their game prices if they have the balls to ask sony to lower the console price. He is saying raise game prices...