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Activision's Kotick: I'd Raise Game Prices Even More


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264w ago - Activision CEO Bobby Kotick, the same guy who threatened to drop PS3 if Sony doesn't cut the price, is now seeking higher video game prices.

Kotick's response came after Mike Griffith answered analyst Tony Gikas' question on price points, as follows:

"And then on the second question, Tony, on the pricing, we've had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

Bobby Kotick then added, per SPoNG (linked above): "And Tony, you know if it was left to me, I would raise the prices even further."

Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.



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maxpwer222's Avatar
#21 - maxpwer222 - 264w ago
Only ones willing to say it because Kotick's name as a professional is already sh!t, and all the customers already hate his guts

Yea, it's true. He is a tool with an agenda and at the same time if you owned a company and you thought you could raise prices without altering your sales you would be crazy not too.

Games will only get more expensive. I think I heard somewhere that the Game download service Microsoft was offering, priced the games at around $100. That is highway robbery! Why charge more for digital media? You would think the amount saved by not printing discs would be much greater than the cost of some servers (especially for Microsoft).

tilla's Avatar
#20 - tilla - 264w ago
In this economy, they are looking for ways to turn a profit. DLC and "Elite" game packs have shown to be profitable, so it really makes sense that they would be shoving them down our throats. As long as people are willing to buy these addons and extras, they will never go away.

Activision is not alone in wanting to raise prices. They are probably the only ones who are willing to say it.
Only ones willing to say it because Kotick's name as a professional is already sh!t, and all the customers already hate his guts

Starlight's Avatar
#19 - Starlight - 264w ago
This will just make breaking the ps3 to play backups that much more if the prices go to high and these companies wonder why piracy is going..

foxmuldr's Avatar
#18 - foxmuldr - 264w ago
greedy sob... videogames are expensive enough...

maxpwer222's Avatar
#17 - maxpwer222 - 264w ago
In this economy, they are looking for ways to turn a profit. DLC and "Elite" game packs have shown to be profitable, so it really makes sense that they would be shoving them down our throats. As long as people are willing to buy these addons and extras, they will never go away.

Activision is not alone in wanting to raise prices. They are probably the only ones who are willing to say it.

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