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Activision's Kotick: I'd Raise Game Prices Even More


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264w ago - Activision CEO Bobby Kotick, the same guy who threatened to drop PS3 if Sony doesn't cut the price, is now seeking higher video game prices.

Kotick's response came after Mike Griffith answered analyst Tony Gikas' question on price points, as follows:

"And then on the second question, Tony, on the pricing, we've had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

Bobby Kotick then added, per SPoNG (linked above): "And Tony, you know if it was left to me, I would raise the prices even further."

Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.



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Comments 26 Comments - Go to Forum Thread »

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maxpwer222's Avatar
#26 - maxpwer222 - 264w ago
This is exactly why America(US and CA) should have a depromotion system..

This guy obviously doesn't have a kid who plays video games or has ever had video games. That or he's payed waay to fooking much.
I wish I was rich enough to not care about the cost of a game

xxLindenxx's Avatar
#25 - xxLindenxx - 264w ago
This is exactly why America (US and CA) should have a depromotion system..

This guy obviously doesn't have a kid who plays video games or has ever had video games. That or he's payed waay to fooking much.

setTopbox's Avatar
#24 - setTopbox - 264w ago
this is why people steps into piracy. GAMES ARE ALREADY TOO MUCH.. i only have 5 games on my ps3 becuase of the prices!
Exactly. 15 bucks for 1943? sure I can do that. 70 bucks for KZ2 + crappy DLC that doesn't offer anything more than a flamethrower and a map for 10 bucks? Please, I'll be back on the PC playing Urban Terror if things keep going that route.

GameWinner's Avatar
#23 - GameWinner - 264w ago
this is why people steps into piracy. GAMES ARE ALREADY TOO MUCH.. i only have 5 games on my ps3 becuase of the prices!

tosketa's Avatar
#22 - tosketa - 264w ago
what a b*stard!! i wonder how it cost in Brazil!

if 60 dollars games are 300 reais... imagine 150 dollars games...

rich b*stard!

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