Sony's Director of Hardware Marketing John Koller announced via PS Blog today the following:
I wanted to give you some details on the two PSP ad campaigns that also kicked off recently. One campaign focuses on the new PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL ’09 and more favorites.
This campaign is one of my favorites because not only does it gives a nod to the awesome ‘POV’ TV spot that we aired when the PSP first launched back in March 2005, but it places the PSP within a colorful and diverse blur of urban activity. As someone who spends a lot of time in San Francisco and travels the country often, I see the way that people in different cities use their PSPs and I think we’ve captured that in a fun and interesting way.
Ziff Davis Media announced Wednesday that it was ending print publication of its 27-year-old flagship, PC Magazine, and would take the title online only.
PC Magazine’s circulation was 1.2 million in the late 1990s. It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises.
“The viability for us to continue to publish in print just isn’t there anymore,” Jason Young, chief executive of Ziff Davis, said in an interview.
To quote: Seven production, circulation and advertising employees will be cut as a result of the move, out of a total of about 140 who work on PC Magazine and PCMag.com. Mr. Young said the company was considering taking its other print magazine, the video-game publication Electronic Gaming Monthly, into an online-only format, but would not make a decision before the end of the year.
Today, we’re announcing the incredible new Carson Extreme Hotrod.
We’ll be back in the New Year with all the details on this powerhouse racer, but for now we’re keeping it under wraps.
We could tell you that it’s the fastest car in Paradise City – a stripped down, ultra low, overpowered straight line monster.
We could talk about its roots in American Rat Rod culture and it’s wildly exaggerated Hot Rod features, based on a ‘20s Roadster.
We could explain that we’ve rewired Burnout’s vehicle dynamics system, so it handles more intuitively and drifts more realistically than any other car.
We could reveal that it’s the first of a pack of 2 cars designed to re-imagine Burnout Boost. Which explains the blue exhaust flames.
We could do all that, but we don’t want to give away too much. For now, all you really need to know is that this car will give you the ride of your life and in early 2009 yo... More »
Video game consoles left running round-the-clock can send your annual electricity bill soaring. That's probably no surprise for most gamers. But the Natural Resources Defense Council, a New York-based conservation group, has conducted a study of gaming machine energy use to raise awareness among gamers and pressure manufacturers into making more energy-efficient machines.
The NRDC's study found that Xbox 360, PlayStation 3 and Wii machines in the U.S. use about as much electricity in a year as every home in San Diego combined. Much of the energy comes from machines that are left on, but not in use, the NRDC said.
Of the three consoles, Sony's PS3 was the biggest energy hog, followed by Microsoft's Xbox 360. Nintendo's Wii is by far the most energy efficient-and even uses less electricity than its predecessor, GameCube.
To quote: With more efficient devices and by utilizing existing power-saving features, consumers ... More »
A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
From the Abyss is a hack ‘n slash RPG in the spirit of true video gaming for the Nintendo DS.
In this parallel universe players will be able to explore the vast world of Rubenhaut through a unique world creation engine exclusively created for the game.
Press Release: THE NINTENDO DS IS NOT JUST A CONSOLE FOR GIRLS, DADS, OR MOMS!
In “From the Abyss”, the player will fight huge monsters with swords, spells and special abilities! A fast paced & action packed game for gamers!
The game also features an intuitive control scheme, lavish artwork, and an engaging 2 player co-op battle system.
Key Features:
• Explore your own unique Abyss!
Every time you start a new journey the game will randomly generate a custom world for a unique experience each time!
• Customize your character!
Distribute skill points that will define your character’s powers and destiny. Will you go the way o... More »
At a 10-year anniversary event, Polyphony Digital presented two technological trials for the next generation.
Both of the presentations were founded on the philosophy of “achieving the highest possible quality” held over the years by Gran Turismo... showing it off that at 2160p.
It was all part of a time trial showcasing Sony's latest SRX-S110 projector technology, which can support resolutions of 4096 x 2160 pixels.
To quote: One of these, was a time trial competition using Sony’s newest digital cinema projector, the “SRX-S110”. Gran Turismo 5 prologue is already in Full HD resolution at 1920 x 1080 pixels, providing the highest resolution possible in today’s TV content.
However in this time trial, the Full HD image was increased to twice the resolution both vertically and horizontally (4x the surface area), enabling game play at an ultra high resolution of 3840 x 2160 pixels.
For gamers, the new year usually begins after mid-November and this year’s no different; pretty much all major console exclusives have been released.
So, this is the first time that we can actually look back at 2008 and see which console had the best exclusives for the year - the PS3, Xbox 360, or Wii.
To do this, I decided to tally up the Metascore ratings (as of 11/20) for what are arguably the top ten exclusives for each console. Games that are available on PC and only one console are on the list as well (World of Goo and Left 4 Dead are two examples). So let’s dive right in to those potentially forum-rioting numbers:
Nintendo Wii: 1. No More Heroes - 83%
2. Super Smash Bros. Brawl - 94%
3. Mario Kart Wii - 82%
4. Wii Fit - 80%
5. Wario Land: Shake it! - 78%
6. Harvest Moon: Tree of Tranquility - 64%
7. World of Goo - 95%
8. Wii Music - 63%
9. Tales of Symphonia: Dawn of the N... More »
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