Sony's PlayStation 3 Increases Market Share Across the Globe

119w ago - A new report on the growth trends of video consumer devices, including gaming consoles, recently found that Sony's PS3 is increasing its global market share.

To quote: "The PS3 is dominant in Japan and Korea, and as of June 2008, has begun to outsell the Xbox 360 in Europe.

It is also steadily increasing its market share in all other regions across the globe, including in the North American market," the report said, while noting that the Xbox 360 still sells more than the PS3 in North America, and consequently, 360 sales still beat PS3 in total worldwide sales.

Even so, PS3 sales have been surging (44% over the holidays) and SCEA senior vice president of Marketing and PlayStation Network, Peter Dille, recently insisted that PS3 will eventually overtake Xbox 360.

Research and Markets also noted that the Americas market should remain the largest for all the console makers through 2013.

That said, "The high population density and rapid uptake of technology in countries such as Japan and Korea, and to a lesser extent in Singapore and Hong Kong, see a disproportionately high level of console sales compared to the rest of the world.

Console sales are also fairly high in Western Europe and are growing considerably in the emerging markets of Eastern Europe, Latin America, and other areas in Asia."