211w ago - Update: According to TheSixthAxis.com, SCEE's Community Team Leader MusterBusterconfirmed this is a typo, to quote: "This is a typo - the number of activated consoles is STILL 5. You should receive an updated email within the next few days."
Several months ago Sony sent out a warning to those involved in PSN game sharing, and recently the European PlayStation Network Terms of Service (linked above) has been updated to reflect this.
Although the US Terms of Service still state that "You can download the title to up to 5 different PLAYSTATION 3 systems" the EU counterpart now states only three, to quote:
• There are two sets of usage schemes for content, corresponding to two categories of in-game items and other content that you purchase.
• The first category, called Network Content, can only be accessed by one activated PlayStation 3 system per day and only by the account through which the Network Content was purchased. Network Content cannot be used on two different PlayStation 3 systems within a twenty-four (24) hour period.
• The second category, called Local Content, once installed on a PlayStation 3 system by the account that purchased it, can be accessed by other accounts on that same PlayStation 3 system.
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I bet this is ok, restoring a backup doesn't count as activation and you can format the disk whenever. Can't think of another reason to re-download a psn game, except than sharing the game with a friend and that's what Sony tries to reduce. As far as I know they lose money from every PS3 sold and that's because the console hosts very expensive hardware and to keep up with the other console's prices, they had to cut PS3's down.
On the other hand, how many PS3s can a family own, that we'd need to activate!
..but also sometimes its just the last region to make the change. (PsOne Classics, PSN) When its about money, yeah it IS first, but when its giving a better content, oh no, its not..
If you have a little time, please make a USA PSN account, browse the American PSN store for a while, see their nice Top Downloads, Top 10 statistics, see their PsOne Classics, wallpapers, ..etc. believe me you won't want to return back to your TOTALLY joke SCEE PSN..