While most companies are in the business of combating software piracy these days, RedLynx CEO Tero Virtala admitted that his company leaked a version of the PC motorcycle game Trials 2 on the same day that the game was commercially available.
However, the 'leaked' version did not include the online leaderboards which they believe is key to the title... so the plan was to get people hooked on the game, and then buy the full version with leaderboards included.
To quote: "Piracy is here, so how can we take advantage of that? What we did actually, on day one, we put that game immediately on all the torrent networks ourselves," revealed Virtala, during a panel discussion at Develop Liverpool yesterday.
"That game relies really heavily on the server side – the leaderboards are the soul of the game. I don't know if it's helped, I'd assume so because even though the version that we put on the torrent networks wasn't the full version, it's the version of the game without the actual soul, without the leaderboards to play against other players."