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Blu-ray Poised to Eat Away at DVD Disc Sales


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314w ago - As predicted, the Blu-ray format experienced excellent holiday sales during the past few weeks. One of the hottest ticket items were Blu-ray players. Consumers have spent over $60 million on Blu-ray titles last week, representing 14 percent of the total home media market.

Reports from the [Register or Login to view links], state that Blu-ray sales experienced a dramatic increase of 167 percent. This increase is mainly due to the release of The Dark Knight.

There were several other successful movies such as Wall-E and Wanted. Wall-E followed closely behind The Dark Knight. It is definitely a significant achievement for Blu-ray sales to reach 14 percent of the home media market, considering all of the various forms of audio and video formats out there.

According to [Register or Login to view links], there were twice as many Blu-ray players sold versus DVD players during the same point in its life. This does not even account for the PS3 sales. There is no doubt that the adoption rate for Blu-ray is much faster than that of the DVD.

However, some have criticized that the adoption rate is not fast enough. I suppose there are some that believed that the switch from DVD to Blu-ray should have been instantaneous, but that is clearly ridiculous as format acceptance takes time.

Blu-ray has only been out on the market in full force for two years, with exception to a five month soft market build up for holiday Q4 of December 2006. Also considering that Blu-ray spent the first year battling it out with HD-DVD, clearly it is too early for the adoption to reach 100 percent.

However, with the announcement of a [Register or Login to view links], the adoption rate may surge much quicker. Consumers that may be on the fence about Blu-ray can safely purchase these hybrid discs that can be played on both devices.



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#3 - xxLindenxx - 314w ago
xxLindenxx's Avatar
I had a delivery man ask me about what is better a 360 or a ps3 today, i said to him,depends, do you want to be able to play blue ray disc ? he replied i don't know, i heard it was better then HD but don't know.

I gently said: well the ps3 is one of the best blue ray players on the market it even has an upscaler for your old DVD's. He looked at me amazed as he didn't have a clue about this,he then asked me for the games on the 360 and ps3, i said a bit proud, well as of now, they both have a great line of games and are pretty equal, even graphically.

So he left on that thought and i left with a smile as i knew that i would see a new face on psn.Just from hearing how he talked, I knew that his kids had a wii and got bored of it don't know why i had that feeling but i just knew.Sony should REALLY think about bringing back more publicity on TV because nobody knows about anything on the ps3.

#2 - banksc - 314w ago
banksc's Avatar
Quote Originally Posted by adrianc1982 View Post
I believe in my opinion that bluray has been doing a poor marketing, the strong point so far has been how good it looks in your HDTV making you believe that if you dont have an HDTV you wont really have any business to do with a bluray movie.

What consumers should be told is that bluray disks hold a lot more information and thus making it easier for ppl looking for tv seasons on 1 disk only and not 6 dvd to get an entire tv show season. Or how about getting the godfather bluray which has the 3 movies on a single bluray disk, this should be part of sonys publicity round and so far this is only known by geeks.


Don't know if I necessarily agree with that statement... I think it is the media that is hindering Blu-Ray. They keep publishing comments like "...it isn't much better than DVD..." and "...you need at least a 50" TV to tell the difference..." People put a lot of importance on media reports, although mostly reviews. The media needs to get educated on the advantages and let them help with the publicity. This is where you have a good point about advertising better...I just think they can get the media to do it if they play their cards right.

#1 - adrianc1982 - 314w ago
adrianc1982's Avatar
I believe in my opinion that bluray has been doing a poor marketing, the strong point so far has been how good it looks in your HDTV making you believe that if you dont have an HDTV you wont really have any business to do with a bluray movie.

What consumers should be told is that bluray disks hold a lot more information and thus making it easier for ppl looking for tv seasons on 1 disk only and not 6 dvd to get an entire tv show season. Or how about getting the godfather bluray which has the 3 movies on a single bluray disk, this should be part of sonys publicity round and so far this is only known by geeks.

I dont know you guys but I hate to have 6 DVDs for a 24 season its just messy and it feels like you could lose a dvd really easily.

 

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