- As predicted, the Blu-ray format experienced excellent holiday sales during the past few weeks. One of the hottest ticket items were Blu-ray players. Consumers have spent over $60 million on Blu-ray titles last week, representing 14 percent of the total home media market.
Reports from the [Register or Login to view links]
, state that Blu-ray sales experienced a dramatic increase of 167 percent. This increase is mainly due to the release of The Dark Knight.
There were several other successful movies such as Wall-E and Wanted. Wall-E followed closely behind The Dark Knight. It is definitely a significant achievement for Blu-ray sales to reach 14 percent of the home media market, considering all of the various forms of audio and video formats out there.
According to [Register or Login to view links]
, there were twice as many Blu-ray players sold versus DVD players during the same point in its life. This does not even account for the PS3 sales. There is no doubt that the adoption rate for Blu-ray is much faster than that of the DVD.
However, some have criticized that the adoption rate is not fast enough. I suppose there are some that believed that the switch from DVD to Blu-ray should have been instantaneous, but that is clearly ridiculous as format acceptance takes time.
Blu-ray has only been out on the market in full force for two years, with exception to a five month soft market build up for holiday Q4 of December 2006. Also considering that Blu-ray spent the first year battling it out with HD-DVD, clearly it is too early for the adoption to reach 100 percent.
However, with the announcement of a [Register or Login to view links]
, the adoption rate may surge much quicker. Consumers that may be on the fence about Blu-ray can safely purchase these hybrid discs that can be played on both devices.