- In a recent interview with Gamasutra
, GameStop Chief Marketing Officer Mike Hogan
tried to defend his company's stance on the used game market by comparing it to the used car market.
He argued that without trade money from used cars, the owners wouldn't be able to afford a new car. Although some people will try to flaw his argument by noting that games aren't that expensive in relation to people's disposable income.
To quote: Starting his argument, he compared the games industry to the car industry saying: "If you couldn't sell your old car - would the industry sell more cars?" He argues that without the trade-in money From The used car, owners wouldn't be able to afford a new car.
He then claimed that 90% of trade-ins take place over 90 days after the release of a game. He said, "We track this fairly closely. We believe we're extending the life-cycles of users."
He continued, "I realize there are other perspectives, but ours is: trades and used fuel growth in the category."